The Regional Centre Sofia-UNESCO jointly with the University of National and World Economy (UNWE) – Department of Media and Public Communications, UNESCO Chair on Media and Information Literacy and Cultural Policies for Sustainable Development and the Center for Media Research, Audiovisual Policy and Cultural Industries “Assoc. Prof. Dr. Bilyana Tomova” organize a round table on the topic ‘Cultural Heritage: Media, Presentation, Publicity. UNESCO Safeguarding and Cooperation Policies’ on 24th March (Monday) 2025 at 10:00h. in large conference hall in UNWE.
The round table aims to examine the challenges and outline perspectives not only for media coverage of cultural heritage, but also for the inclusion of the media as an active participant in the processes of its safeguarding. The event will present UNESCO’s policy through the example of the UNESCO Convention for the Safeguarding of the Intangible Cultural Heritage (2003). The main challenges in media interaction with living heritage are related to the need for balanced media coverage that emphasizes the values in traditions, not just their entertainment aspect.
The round table will address the following topics related to ensuring the publicity of cultural heritage:
- Media coverage of intangible cultural heritage in Bulgaria
- Institutional communication on tangible and intangible cultural heritage
- Media and information literacy on the topic of intangible cultural heritage
- International positioning of cultural heritage
- “New” traditions and living legacies
For more information:
Invitation for participation in the round table